The Association of Green Funeral Directors (AGFD) exists to help members of the public find funeral homes in their area which are willing to provide more sustainable and eco-friendly funeral options. They encourage funeral directors (FDs) to become more green-minded in all aspects of their work and help bring natural funerals into the mainstream. They also hold the yearly Good Funeral Awards which recognises all those in the industry who are offering the best service and/or products to their customers.